Spring is nearly here. Spring is the time to clean up after winter’s mess: we clear out last year’s weeds and leaves from our flower beds, and prune the shrubs so they’re ready to look great when the weather warms up for good.
Pruning isn’t limited to the garden, though. Overgrowth in PPC can take many forms. Let’s look at how you can prune your overgrown PPC campaigns.
Source: searchenginewatch.com
The growth of social media is pretty astonishing.
Not only has it happened almost overnight – both Twitter and Facebook fully opened their doors to the general public less than six years ago – but the rate at which users and brands have adopted and embraced these channels into their personal and professional lives is incredible – and it’s not showing any signs that it’s slowing down.
Source: infographicsarchive.com
Likes, followers, circles and shares are all jargon used around the internet today. Social is the new language and being fluent is very necessary in business today. Social allows you to connect with your customers and viewers on a level that becomes personalized and more intimate. This in turn brings loyal clients who become a part of your business socially
Source: infographicsarchive.com
We all use tools and access resources to keep us reacting quickly and professionally in this ever changing industry. On top of that, every day I get requests from people to test or review new resources, think up ideas to build internal tools and many more get developed that I may or may not even be aware of. So how is one to sort through everything out there, separate the good from the bad, the expensive from the inexpensive and figure out how to tell when the price difference is worth it?
As one who both loves testing new ways of looking at data and also being a business owner who enjoys finding the best possible ROI on hardware and software alike I thought I’d put together my 78 favorite resources based on what they yield and what they procude from a dollar-in-dollar-out perspective.
Source: searchenginewatch.com
Some U.S. companies with Facebook pages will be able to use Facebook’s new Timeline interface at the end of this month, according to a new report.
Ad Age is reporting that Facebook will launch Timeline for brands/business pages during its fMC conference in New York City on February 29th. FMC is Facebook’s first event geared specifically to marketers using the company’s platform.
Facebook announced Timeline at its F8 conference last September, then formally launched it to non-business users in mid-December.
Ad Age reports that Timeline for brands will only be available to “a handful of partners” in the beginning, and will later be expanded in stages. The business version of Timeline will reportedly be similar, but not exactly the same as the version that regular users can access now.
Facebook didn’t give Ad Age a comment about its report.
Source: marketingland.com
Facebook remains the U.S. display advertising revenue leader, but Google could take over the top spot as early as next year. That’s according to new eMarketer projections out today — projections that suggest Google’s effort to expand its revenue base beyond search ads is working.
According to eMarketer, Facebook made $1.73 billion in display revenue in 2011, slightly ahead of Google’s $1.71 billion. On a percentage basis, those two figures represent 14 percent and 13.8 percent, respectively, of overall display ad revenues.
eMarketer expects Facebook to expand its lead slightly in 2012, but pegs Google to overtake Facebook as the display ad leader in 2013. Google’s projected share of overall display revenues is 19.8 percent in 2013 and 21.7 percent in 2014.
As you can see below, eMarketer expects both Yahoo and AOL to see declines in their share of the overall display ad revenue pie.
In a separate report, eMarketer also projects that Facebook’s worldwide ad revenues will eclipse the $5 billion mark this year, pass $6 billion in 2013 and climb above $7 billion in 2014. That estimate for 2014 would be more than double Facebook’s 2011 revenue.
eMarketer says that Facebook will account for 6.5 percent of all online ad spending in the U.S. this year.
Source: marketingland.com
Does Twitter and Facebook exert influence on search engine results?
For longtime it has been doubted by SEO community, whether links shared on Facebook and Twitter affect SEO ranking on popular search engines like Google and Bing.Recently, these search engine giants have confirmed that SEO ranking and traffic depends upon the shared links and likes on Facebook and Twitter. Tricks of the trade change with time, now websites can be promoted through Facebook and Twitter along with the regular SEO technique.
Thanks to the affirmation given by Google and Bing, it gives web marketers and social media optimizers to move forward by sharing in Facebook and tweeting in Twitter.However, it is not a straight forward way (i.e.) it does not mean a website with more shares and links on Facebook can get positioned in top of search engine results. The actual fact is along with the regular SEO promotion it aids to improve the search engine ranking and boost traffic to website.
Ranking potential and social authority
Does Google calculate tweeting and sharing in a meaningful way? Umm…Who shares and tweets your content is more important than the number of people sharing or retweeting the content. Not to mention, a popular profile can easily help to market any website without difficulty.
Source: news.submitinme.com
If you don t know what SEO, SEM, PPC, SMM, LPO and SERP mean, please, move on...
