78 Resources For Every Internet Marketer's Toolkit

We all use tools and access resources to keep us reacting quickly and professionally in this ever changing industry. On top of that, every day I get requests from people to test or review new resources, think up ideas to build internal tools and many more get developed that I may or may not even be aware of. So how is one to sort through everything out there, separate the good from the bad, the expensive from the inexpensive and figure out how to tell when the price difference is worth it?

As one who both loves testing new ways of looking at data and also being a business owner who enjoys finding the best possible ROI on hardware and software alike I thought I’d put together my 78 favorite resources based on what they yield and what they procude from a dollar-in-dollar-out perspective.

Source: searchenginewatch.com

3 link building tactics you shouldn't rely on

Many “Top X list of easy link building tips” articles have been written, and it’s done nothing more than promote lazy and uninspired SEO. The worst part is that some of the tactics actually work, prolonging their general acceptance as a standard practice or what some might consider foundational link building.

The following three tactics should sound familiar to every SEO, and with a little bit of analysis it should be clear why the tactics are short-sighted and potentially a huge waste of time.

1. Creating profiles on social media sites you never plan to be active on
2. Submitting your site to any and every directory that’s marginally related to your industry
3. Syndicating articles across a network of “relevant” sites 

Source: imediaconnection.com

5 big SEO changes you might have missed

Yes, it’s important to stay on top of best practices for website design and function, but it’s also vital to keep up to date with how you drive visitors to your site. With constant changes in the search world, it can seem tiresome to know how to get the most out of your search engine optimization (SEO) tactics. 

Making algorithm updates is nothing new for search giant Google, but their latest update, “freshness,” will impact 35 percent of online searches. This new algorithm will ensure that recent content is at the top of search results. Google is aware that not every search query is best with the “freshness update.” For instance, a chocolate chip cookie recipe that was posted nearly ten years ago is still served as one of the top results, because of its popularity — with more than 5,000 reviews and thousands of “saves,” Google knows that this recipe is what people are looking for.

Source: imediaconnection.com

How Local Small Businesses are Evolving Their Online Marketing Strategies

SEO experts are happy to tell small business owners how to improve their visibility on the web. But it’s equally important to listen to small business owners, especially of the brick-and-mortar variety, to understand how they’ve been able to evolve their marketing strategies in a world increasingly dominated by search.

Source: searchenginewatch.com

Useful SEO Methods: To increase the exposure of your website you should make use of the following SEO techniques, as they will help increase your visibility through increasing your SERP ranking. Cross linking.  Keyword analysis.  Content management.  URL normalization.  Title and Meta tags.  Alt attributes on images.  Title attributes on links.  XML sitemap.  Link building (external linking).  Relevant and dynamic content.  Easy navigation (website development).  Social media participation.  Article and directories submission.  Blog commenting.  SEO friendly website design.  Internal linking. 
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Useful SEO Methods:

To increase the exposure of your website you should make use of the following SEO techniques, as they will help increase your visibility through increasing your SERP ranking.

  • Cross linking. 
  • Keyword analysis. 
  • Content management. 
  • URL normalization. 
  • Title and Meta tags. 
  • Alt attributes on images. 
  • Title attributes on links. 
  • XML sitemap. 
  • Link building (external linking). 
  • Relevant and dynamic content. 
  • Easy navigation (website development). 
  • Social media participation. 
  • Article and directories submission. 
  • Blog commenting. 
  • SEO friendly website design. 
  • Internal linking. 

    • Source: contemporary-marketing.blogspot.com